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Psycho Cybernetics 2000
From Publishers Weekly Lecturer and Maxwell Maltz-disciple Sommer ( Not Another Diet Book ), writing with freelancer Falstein, here updates and expands the 1960 Maltz classic, Psycho-Cybernetics. Rather than relying on the Freudian approach of yielding control to the subconscious or on "will power" to change behavior, Psycho-Cybernetics (a computer term referring to the mental "steering system" that guides our attitudes, behavior and self-image) directs the intuitive and nonverbal right brain to "reprogram" the logical and verbal left brain through a six-step program that relies heavily on visualizations and affirmations. The steps are: programming your "success mechanism," imagining success, shedding false beliefs, learning to relax, using "drug-free tranquilizers" and setting goals. Through anecdotes, the authors show how people have improved their self-images and have realized their goals using Maltz's program. Self-quizzes are included. Thoughtful and practical, this is an important addition to the self-help field. 100,000 first printing; major ad/promo; first serial to Cosmopolitan; Newbridge Book Club main selection; author tour. Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title. Reader Reviews This review is from: Psycho Cybernetics (Hardcover) There are two versions of the book that look almost exactly the same on the outside but their contents are very different: #1) "Psycho-Cybernetics" by Maxwell Maltz, M.D.,F.I.C.S [1960 ISBN 0671700758] #2) "Psycho-Cybernetics" by Maxwell Maltz FOUNDATION & Bobbe Sommer [1993 ISBN 156731306X]. Make sure you get the original 1960 written by Maxwell himself. The 1993 "update" is so painful to read because the new author, Bobbe Sommer literally QUOTES Maxwell Maltz repeatedly while trying to add her own insightful messages. For example, on page 3 of her "update", she states: "Whether we realize it or not," Maltz wrote, "each of us carries..." Well, if you just read the original 1960's book, your eyeballs don't waste time on the "Maltz wrote" phrase altogether... duh!...because Maxwell was the one who wrote it! The only reasons to endure Bobbe Sommer's endless "Maltz said....; Maltz learned that...; Maltz studied...; Maltz wrote...; Maltz realized..." is if she added some totally mindblowing ideas OR contradicted his work. In my opinion she didn't. BTW, I was not prejudiced by reading the original first and then reading the 1993 update to see if it was any better; I actually (and unfortunately) read the 1993 book first. I thought the 1960 original was out of print but I accidentally stumbled on the original copy at Border's Books. I read a chapter and realized his true words were so much more inspirational. Not dry and academic like Bobbe Sommer's version. I think the publisher of the new book was deliberately trying to confuse the public by making the cover look the same as the old one. I think it's borderline unethical...buyer beware! Apparently, Amazon's algorithm to link up user reviews with books is heavily based on the book's title. Most of the time, this works great when there's a paperback and a hardcopy version of the same book. But in this case, the 1960's book and the 1993 are completely different and should not point to the same user reviews! All the glowing reviews listed below? They are the same for both titles. You really don't know which book the reviewers were praising. I'm going to guess it's the 1960's version. See for yourself, plug in either ISBN #s and you'll get the identical list of user reviews. BTW, this Amazon loophole gives me a great idea: I can write a new book about how to become a master at appraising and certifying jewelry like wedding bands and title it "Lord of the Rings"--and shazam--Amazon's engine will give my book the 5 stars and all the wonderful reviews of Tolkien's classic. I give 5 stars for Maltz's 1960 original. I give 2 stars for Bobbe Sommer's update. Again, if the ISBN is 0671700758 click "add to cart". If it says ISBN 156731306X, try again. Comment | | (Report this)
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