Persuasive Technology: Using Computers to Change What We Think and Do (Interactive... by B.J. Fogg

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive...

Features

Cover Type: Paperback with 312 pages

Published by: Morgan Kaufmann

Edition: 1st Edition December 2002

Written in: English

ISBN 10 Number: 1558606432

ISBN 13 Number: 978-1558606432

Book Dimensions: 9 x 8 x 0.8 inches

Weighs: 1.5 pounds

Product Review
"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003

Book Description
Defines an emerging field that studies the overlap of computers and persuasion

Reader Reviews
If you've ever wondered how technology is subtly and shaping how we think and work, this is the book for you. Years of scholarly research at Stanford has allowed BJ Fogg to use the foundations of rhetoric to show how web and other 21st century techologies affect how we make choices, sometimes subconsciously, and can be used to shape quite deliberately our expectations about the choices we make. Probably too much of an overview for the engineer, IT, psychology or advertising professional, the book is nonetheless a very thorough treatment of the subject for any of them, and for the general reader, with lots of well-researched citations for those who want to know more. Good layout and design, with attractive visuals and illustrations throughout bring the subject to life and reinforce the solid and provocative points Fogg is making. Arthur C. Clark once said "the best technology is like magic" and BJ Fogg tells us how the magic of technology is influencing the choices we make. For anyone working on e-business, or wanting to understand why the website is working (or not), or giving orders to your web designers, this is the book to have. Comment | | (Report this)

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Updated on 6-4-2008.